When Blaire, a streamer known online as QTCinderella, first heard that her face had been deepfaked onto a porn performer’s body, she was puzzled. A popular creator with more than 800,000 followers on Twitch, she often streamed herself playing video games or baking. When her boyfriend told her what had happened, she was busy planning the second annual Streamer Awards, an event she launched in 2022. The deepfake was creepy, and it was definitely gross, but it was a stranger’s body. “I didn’t really understand what was in store for me,” she says.
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