In the summer of 2016, Pokémon Go took the world by storm. Obsessive teenagers (and adults) crisscrossed cities—public restrooms and cemeteries included—on the hunt for Pikachus, Charizards, and Squirtles. Almost overnight, the game revolutionized both the mobile gaming industry and the public’s awareness of the power of augmented reality as millions of people learned that accessing a virtual world was as simple as holding your phone in front of you.